Our brand is inspired by a strong Qatari heritage - the Sidra tree, the environment and the energy from the sun.

The Sidra is endemic to Qatar, it is a tough tree, able to thrive in Qatar’s desert environment with minimum maintenance.

Many families have lived with the Sidra tree in their gardens. It provides shade from the sun and beautifies the desert landscape. Our new modern brand will enable us to compete globally but will always remind us of our roots..​