After successfully launching its full range of high quality WOQOD lubricants in Qatar, WOQOD recently appointed distributors for the U.A.E and IRAQ to market its automotive lubricants.
Mr. Mohammed Turki Al Sobai, Vice Chairman and Managing Director of WOQOD shared that WOQOD’s lubricants business unit has well-planned and aggressive growth targets to be the market leader in Qatar and to expand now internationally. WOQOD has launched its full range of quality lubricants including synthetics, semi-synthetics and mineral oil for gasoline and diesel vehicles.
“We are launching our lubricants within the region and to other markets like Africa and Asia and the CIS countries,” Al Sobai stated. “This is another milestone in WOQOD’s growth strategy, establishing WOQOD as a international company.”
WOQOD’s distributor for the UAE is Dynatrade. The company is one of the region’s fastest growing and most respected names in Automotive products and services. Dynatrade has been consolidating as a reliable single source solution for a wide spectrum of Auto parts for Automotive and Machinery, Tyres, Batteries, Automotive & Equipment Service, Vehicles, Oils & Lubricants and other allied products. Speaking on the occasion of signing of the distributorship agreement between WOQOD and Dynatrade, Mr V Hariharan, Director of Dynatrade said “ We see our association with WOQOD as a mutually beneficial partnership bringing together synergies of a very well established and high quality product from WOQOD Lubricants with the extensive distribution and marketing network of Dynatrade. I am confident that our customers and dealers will benefit from this partnership for all their requirements of Oils and Lubricants.” Mr B N Bharathkumar, Senior General Manager, Dynatrade added, “ We are planning to distribute this premium product through our well developed distribution network in the UAE covering over 800 dealer and retail counters. WOQOD will also offer custom-made solutions for large institutional requirements.”
The distributor agreement for Iraq was signed with Allied United Group, a large well established distributor of tyres, batteries and associated services with distribution across the whole of Irtaq. Having offices and distribution across Iraq. The contract was signed by Mr. Muthanna Al Halo, General Manager for Allied United Group. Mr. Al Halo declared “We are delighted to be representing WOQOD in Iraq. It is part of the growth plans for our company to aggressively grow the lubricants market and the range of products WOQOD offers is perfect for our customers.”