Doha, April 01, 2008 :
WOQOD’s new motor oil, named “Ghaf”, after the desert tree of the same name, was introduced at WOQOD’s general assembly last night. Scientifically formulated and meticulously engineered, Ghaf promises to fulfil our driving needs.
Whether beating the traffic or conquering the desert, the Ghaf motor oil assures quality and performance that can be counted on. Ghaf is a reliable partner to your engine, sure to get you wherever you want to go, whenever you need to be there.
The motor oil is suited for all kinds of automobiles such as cars, sports utility vehicles and light trucks. It is designed to deliver outstanding performance and protection for extended periods of time. Tested under the severe conditions and temperatures, for wide range of engine types, the Ghaf can weather the harsh desert and stride the roads of Doha with ease and comfort. Vehicles that use Ghaf can rely on the durability it offers without compromising on fuel economy and engine efficiency. That is because value engineering is behind every bottle of the Ghaf motor oil.
The motor oil has been named after the Ghaf tree as it takes on all the qualities of the desert plant. Ghaf is one of the sturdiest plants in the desert as it can withstand hard conditions owing to its acquired resistance to drought, thus, outliving other plants.
WOQOD will be introducing also the engine oils, “Ghaf euro”, tailor made for European vehicles in the Middle East; and “Qorm”, for heavy-duty diesel engines operating in the Region.
In what will be, one of its most successful partnerships, WOQOD has been appointed as the authorized agent in Qatar for the internationally renowned Castrol Lubricants.
WOQOD will market and distribute Castrol products to retail service stations, contractors and industrial users. These products include world-renowned Castrol GTX, the Magnatec, and the new Edge engine lubricants. Castrol products are synonymous with premium quality and leading-edge technology in motor oils and automotive lubricants.
Launching Ghaf, Ghaf euro and Qorm, falls in line with WOQOD’s brand value of leading the market through innovative products, services and processes.
Since its inception in 2002, WOQOD has successfully managed to cater to all of Qatar’s energy needs. Gasoline and Diesel for vehicles, boats and industry, LPG for cooking, and aviation fuel for Doha International Airport. WOQOD’s products and services touch the lives of everyone in Qatar.
Furthermore, WOQOD plays a key role in supporting the huge development of Qatar through providing Bitumen for new roads and Diesel for earthmoving equipment, along with establishing a series of modern stations across Qatar. WOQOD’s well-planned growth targets has strengthened its leading position in Qatar, preparing it for further international expansion.