Becomes the first major fast-food chain to establish partnership with WOQOD to serve hungry road-farers in Qatar.
Doha, 04 April 2011 – BURGER KING, home of the famous WHOPPER® sandwich, today opened its first outlet inside a WOQOD station, marking the beginning of a long-term commitment by Al Jassim Group, franchisees of the Burger King brand in Qatar, and WOQOD, the country’s leading petroleum and related services marketing company to enhance the diversity of offerings at WOQOD Service Stations.
Situated within the WOQOD Station in Al Rayyan, near Jarir Bookstore on Al Rayyan Road, this latest addition to Burger King’s network also makes it the first major food chain to establish a presence in WOQOD’s fast-expanding network of fuel stations in the country.
The official opening ceremony took place in the presence of WOQOD Vice-Chairman and Managing Director Mohamed Khalifa Turki Al-Sobai and Al Jassim Group Chairman Sheikh Abdul Aziz bin Jassim Al Thani, in addition to a number of senior officials representing both companies.
Mr. Al-Sobai said: “This is a significant moment and marks the first such partnership between WOQOD and Burger King in Qatar and we hope this partnership will add significant value to WOQOD’s customers.”
Al Jassim Group Chairman Sheikh Abdul Aziz bin Jassim Al Thani said: “Al Jassim Group and Burger King in Qatar are honored to bring to embark on this long-term partnership with WOQOD. We believe we have succeeded in demonstrating our commitment to WOQOD by creating a Burger King outlet to suit a niche location and by ensuring this project is completed on schedule and with the highest level of professionalism in line with the impeccable standards that WOQOD has benchmarked for all its operations.”
Al Jassim Group Director of Business Development, Mr. Camile Aoun said: “Superior tasting products have long been our passion at Burger King. It was critically important therefore whilst establishing this outlet that we also demonstrate high levels of excellence in restaurant design and innovation. We hope to continue to deliver excellence across all our services in partnership with WOQOD in terms of the added value provided to road-faring customers whilst visiting a fuel station.”
“WOQOD’s service stations are designed to meet the growing needs of customers who live and work around each station” added Al Sobai. “Fast convenient service across a broad range of products that customers demand in their busy daily lifestyles is WOQOD’s mission and working with excellent service providers such as Burger King enhances our services to the community. We will see more developments of this nature across WOQOD’s network of service stations in the future.